About Liz Bacelar

Liz Bacelar is a global AI and transformation executive who builds enterprise capabilities from the ground up and turns emerging technology into measurable business value. She is known for helping legacy consumer brands move from experimentation to scaled adoption, combining strategy, technical fluency and exceptional executive communication.

Most recently, Liz serves as Global Head of AI & Advanced Analytics at Under Armour, where she established the company's AI function and led its enterprise AI agenda. Her team delivered impact across machine learning, agentic systems and ecommerce optimization, and drove AI enablement across the organization, supported by responsible-AI governance.

Before Under Armour, Liz was recruited by the CIO of The Estée Lauder Companies to establish its first Global Technology Innovation team. She led the evaluation, testing and implementation of emerging technologies, including generative AI, across a portfolio of more than 30 brands, and created new digital brand experiences that drove engagement and conversion.

Liz is a two-time founder with two exits. She created Decoded Fashion, the leading global conference series connecting fashion and retail decision-makers with technology, which ran summits in New York, London, Milan and Tokyo with partners including the CFDA, BFC, IMG, Condé Nast and Pitti Immagine before its acquisition in 2014. She then founded TheCurrent, an innovation advisory firm for consumer and retail brands with offices in New York and London, which was acquired in 2020.

Liz is also an experienced producer and print journalist, with 10 years in journalism, and an Emmy-nomination as a network TV producer at CBS News. Her work has been featured on WIRED UK, Techcrunch, CBS News and NBC News. 

SHORT BIO:

Liz Bacelar is a global AI and transformation executive. She established the AI function at Under Armour as Global Head of AI & Advanced Analytics and created the first Global Technology Innovation team at The Estée Lauder Companies. A two-time founder with two exits, she began her career in journalism earning an Emmy-nomination for her work covering President Barack Obama at CBS News.

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